A Trio of Marketing Disasters to Make You Wince

When the big players get it wrong on a massive scale

1 min readNov 20, 2021

Every company wants to find a creative edge in marketing. And for global consumer brands, the competition to win big is intense.

This competitive challenge can push them towards creating campaigns that are near the edge or even purposefully controversial, and when this tactic works, everyone’s a genius, but when it fails, everyone looks around for someone else to blame, while the world looks on in horror.

Fiat, Budweiser and Gillette are no exception. They each failed in spectacular style. Their stories, whilst making your eyes water, will provide valuable lessons for what not to do, even for smaller businesses.